The Australian wool industry has a very proud history and Primaries has forged a reputation in WA for providing professional and personalised marketing of your wool clip through our dedicated and experienced team of professionals. Primaries’ wool department will provide valuable advice to our clients including wool clip preparation, breeding and genetics technological advances, industry trends and issues, and the marketing of their product.

Once wool is received in store, it is tested on behalf of clients and stored pending sale. Wool is either sold at Auction, via private negotiation, or traded electronically via Wooltrade and AuctionsPlus. Once sold, Primaries arranges delivery as instructed by the purchaser. Wool growers are also able to manage their production and price risk through Riemann Wool Forward contracts.

Primaries has and always will operate as a broker on behalf of our clients best interests. We charge a competitive, transparent flat-rate brokerage fee. We do not trade on our client’s wool, and are 100% independent in the wool marketing process.